In the social era of online that we live in, it’s no surprise that marketers know that social networks play a crucial role in all successful marketing strategies. Most companies will ensure they have a presence on Facebook and Twitter that includes creating content that will help to acquire new customers and keep existing ones along with providing customer support. While the larger social networks don’t get overlooked the smaller ones often do and that includes Tumblr.
Tumblr is seen as a blogging platform by many, but actually it’s a lot more than that. It’s extremely easy to either favorite or reblog content on Tumblr, which makes it a powerful platform to use to have your brand reach out to thousands in a friendly and cost effective manner.
There are more than 137 million blogs on Tumblr, which has lead to over 61.8 billion posts, Yahoo recently purchased Tumblr for $1 billion. This is a very active community and it has actually become the 32nd most popular internet site.
For a Tumblr strategy to be successful, it is important for companies for companies to not over brand their content. The focus needs to be for you to offer viewers quality content, which translates into things that viewers will find appealing, amusing and interesting. Good pictures are a great way to achieve this. This is pretty much completely opposite of what you find in Twitter.
Coca Cola is a great example of a brand that has a great social network strategy. Coca Cola focuses on on “Where Happiness Lives,” which is positioned with the use of funny images of its products without really saying much about their product directly, but yet are found easy to relate to and they are often shared.
If you plan to incorporate Tumblr into your social networking you need to think outside the box and make sure that you are not sounding salesy. Also, you need to remember to always tag your posts, as it is the only way the Tumblr search engine will be able to find your content. It’s a key function to successful use!
Your Tumblr strategy should revolve around content that has little actual commercial material, but rather that viewers find funny and interesting, so that they will want to share it. Make use of videos and images as much as possible as these are much more powerful than text is.
You too can enjoy success on Tumblr and increase both your traffic and your revenue because Tumblr is a niche social network that focuses around sharing creativity and true interests with friends, family and community.